Category Archives: Writing

The Gods of the Copybook Headings

This poem by Kipling should be required memorization in marketing and journalism schools.

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Institutional Lying

Sometimes purpose gets confused with profits. While profits are important, relationships in business provide a higher purpose. One of the major problems in business today is the way we ruin relationships through institutional lying in sales and service, specifically emphasizing … Continue reading

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Some 1945-Era Facts Verified

Buss Kerstetter visited Wakayama in September 1945 as a fire control third class petty officer from the Cleveland Class Cruiser USS Montpelier, CL-57. The war was over. Although he had been fighting the Japanese for more than three years, he … Continue reading

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Researching a Biography Written as Memoir

Memoir and biography are personal stories built around remembrances and historical records. We are in Wakayama, Japan to research the wartime biography of Wilfred Lawrence Kerstetter, a sailor who served the people of the United States and World from August … Continue reading

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